“Waldo “Wally” Hunt, the man responsible for the modern renaissance of the pop-up book industry, passed away earlier this month at the age of 88. After selling his West Coast-based advertising agency in the early ’60s, Hunt ended up in New York City. Disillusioned with his company’s fate, Hunt looked for a new passion. He found it on Fifth Avenue when he caught a glimpse of a Czechoslovakian children’s pop-up book in a toy store window. From that moment on, Hunt essentially became the pop-up business.”

Check out the full article on Flavorwire here.

Thanks Marni!

Tags: wally hunt

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